Utility of the NFT expands far beyond fine art and collectibles. Today’s mania does not reflect the more holistic vision and ubiquitous tokenization that is about to take hold. This includes physical assets like the deed to a house and the title to a car, capital assets like stocks and bonds, and as I will argue here, intellectual assets like patents and publications. Intellectual property as a digital object written to the blockchain will change the way we think about publishing science, opening the process to be more transparent and realigning incentives within academic communities.